3 Radio Adverts - Media Assignment
David - George Gillard
David - George Gillard
Tesco
https://www.youtube.com/watch?v=RLvBRCyNHJs&index=1&list=PL9ZAH7g2F0UVQmdLMf4syFk2nsWraJUiD
Factual information
This radio advert tells us all of the items that are included in the new Tesco price drop and says that this offer is only in selected UK stores and the availability that they have.
Message
t The message that this advert connotes is that Tesco has a big price drop that is currently active and this price drop covers most of their essential/popular items and we also hear that this offer is only active in selected stores around the UK.
Style
The style of the advert is very informal and we know this because both speakers are only stating simple facts and being a viewer of this product, I don't feel as if they are connecting with me as I don't get the sense that they are talking to me. I also get a friendly and calm feel to this advert because both voices seem calm and friendly which makes the product seem welcoming to its customers and makes it family friendly.
Structure
The structure of the advert is short and sweet with the use of two friendly and welcoming voices and these two voices are telling their audience that there is currently a big price drop at Tesco so this is them connecting with the audience, telling them some good news and something that they would be glad to hear.
Purpose
The purpose of this advert is to get the message of there being a big price drop over to their audience and this is helpful information for them so that they know what is going on and this will also draw in new customers because they will see that there is a price drop and they will think that they should go and shop there because there are better prices than other places where they might shop.
Persuasive techniques
We can see the use of persuasive techniques in this advert by the fact that firstly there is a price drop on their food and people love to hear that there is a discount on food and this will draw in a lot of people because they will want to make use of this offer while they can. Also the use of friendly voices will reassure the audience that they are welcoming and there is nothing bad about what they are trying to sell through the advert.
Samsung
https://www.youtube.com/watch?v=e1Kb4w8wSnE&index=2&list=PL9ZAH7g2F0UVQmdLMf4syFk2nsWraJUiD
Factual information
The woman tells us that the phone is award winning and this is a big thing that the audience will pick up on and this will make them interested in the phone and what it has to offer so its target audience will be greater because of this. Also she mentions that the phone includes over 50 pounds worth of games and films for free. We also pick up on what the exact model of phone the woman is advertising.
Message
The message that the speaker is trying to get across is that the product is very reliable and it has many top quality features. The product is shown as a luxury and something that you must have as she is saying that we need to see what she can see and to do that you MUST have a Samsung Galaxy S.
Style
The style of this advert is very formal because it feels as if she is talking to you and she is conveying important information to the audience and this will draw them into the product. So the advert is factual and almost making us jealous and wanting to see what she can see so that makes the audience interested in the product. So the style of the advert is to make the audience intrigued and it is persuasive.
Structure
The structure of this advert is formal and friendly as the speaker is talking to you and she seems very friendly which enhances the products audience and reassures us that it is of good quality and it is a family friendly product. The facts shown are all positive and are things that people want to hear and this will interest the audience and will make them want to know more.
Purpose
The purpose of this radio advert is to promote a Samsung Galaxy S and to show off all of the product and tell the audience what they should expect from the product and what is included.
Persuasive techniques
We see that persuasive techniques have been used because the woman says "If you could see what I could see" and this makes us the audience want to know what it is she can see and she goes on about how good the product is and this makes us want to know and see more about the product so it will make its viewers go to a shop and see what it is about.
Nandos
https://www.youtube.com/watch?v=odyuao_-UJg&list=PL9ZAH7g2F0UVQmdLMf4syFk2nsWraJUiD&index=7
Factual information
The facts that we get from this radio advert are that the restaurant serves fresh chicken and they play free music. Also the man talking has an accent and this is a Portuguese and this tells us the cuisine of the restaurant.
Message
The message that this advert conveys is that Nandos is a very nice restaurant which serves chicken and plays music. Also it is not Portuguese music like the speaker used to listen to, it is more up to date music that is heard on the radio.
Style
The style of the advert formal because the speaker is talking to you and he is being very polite and friendly and agin he makes a very welcoming sense to the restaurant and you get the feeling that the food is good and it is somewhere fun to go, so the advert is very inviting.
Structure
The structure is formal and friendly but does not give much information, just a little on what food they serve and that they play music. The advert is just something short and sweet that makes the restaurant sound fun enjoyable.
Purpose
The purpose of this advert is to create a welcoming and happy feeling to the restaurant 'Nando's' and I think that they have done this very well and they are trying to promote music at the same time, so the advert has multiple meanings. The Portuguese man creates a family friendly atmosphere as he is very kind and polite and this is important for this type of advert.
Persuasive techniques
The Portuguese man is very persuasive in what he says because he is polite and friendly and manages to covey simple messages throughout the advert and even adds a little bit of humour to sell the product even more.
