Radio task 1 - George Gillard

Radio Task 1 - George Gillard

Mercedes Benz van advert 

https://www.youtube.com/watch?v=Jhqa8izMRG8&list=PL_-0bPeCKBTHxM3jSxgmbVQaEBEp-julj&index=1

This advert is quite formal but complexed at the same time because it includes important facts and tells you about APR and it tells us that there is a certain date as to when the vehicles must be registered. Also, it explains that there is a website that you should visit for details or problems. The man talking says "we" which is formal and creates the sense of a family of community of those who drive the vans and this creates a very welcoming sense. 

The audience that this product is aimed at is predominantly men who work in the building or electrical business as they would need a good reliable van that can get them from A to B with no problems and it needs to be able to carry all their tools. The age of the audience would be from about 20 to 45 years old.

The advert really lures in its target audience because the man speaking has a calm voice and he knows what he is talking about. He measures us that the product is good and that the people who use it are part of a community and they should feel happy to drive the vans. 

British Gas advert

https://www.youtube.com/watch?v=RKJBz5KxN-U&index=10&list=PL_-0bPeCKBTHxM3jSxgmbVQaEBEp-julj

The British Gas radio advert is formal but simple as the man speaking does not go into lots of important detail but talks about reassuring you about things like making sure that your boiler is working well for a fixed fee and it is a special offer. It is formal because he is talking to his audience and we know this because he says "you" and "your" and this tells us that he is making an effort to interact with his audience.

His voice is deep and with the music in the background, it makes us feel that he is an important person and that we should listen to what he has to say. Also, the music sounds quite victorious and sounds like something that you would hear after winning something so this again makes that audience trust the product because the music makes it sound reliable. 

The target audience for this product would be both males and females who have their own houses as they will need gas to make things in their house work so this product is aimed at them and it is for people aged 18 and over because from that age onwards you will be needing gas to power things.